As we have told you on a previous blog post, Facebook is winning the war against Snapchat. Snapchat was unique thanks to it's disappearing short messages and of course thanks to it's amazing filters. These filters are loved by the mostly young and female Snapchat audience.
But now Facebook has copied the filters of Snapchat, these filters are getting mainstram very quickly.
As a marketeer, it is the time to be very alert. This is the moment to start experimenting.
For the launch of the new Minions film, their marketing team created and put out an amazingly popular filter on Facebook. This way, you and me, and everyone on Facebook will promote this new movie. Without paying us a cent. In a totally fun and entertaining way. Amazing, right?
By the way, this is how you should do marketing on social media : entertain your audience, don't sell to them.
So, if you are looking for a new and original way to promote your brand to a very large (and very targeted) audience, start creating your own filter on Facebook. It is the time to create an amazing filter as a brand and target it to your desired target group. Because in a year from now, this will be véry big business...
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