How To Create A Viral Video : Crack The Viral Code On Digital Marketing & Event Marketing

I am certain you have always wondered why some videoclips go viral and yours do not. 

It seems as if others have found the way to get into the system of YouTube or Facebook to get over a million views. While your videos nearly get 100 views. 

Well, there is a system. I will show you how to crack the code and how to get a video to go viral.

It all starts with the Emotional Wheel of Robert Plutchik. 

On his wheel you can track all human emotions. And of course, the question is, what kind of emotions work best for your video to appeal to an audience? 

I will not make a long story and bother you - just like me, you don't have much time, right? 

So here it is : surprise, amazement and joy. It is about moments of surprise and constant feelings of joy. Surprise & Amazement pull the attention and make the difference. Joy will keep your audience in the video.

The same, but really exactly the same counts for event marketing. If you want your event to be successful and to get the right positive attention, you also need to respect this viral code. Constant joy, moments of amazement and moments of surprise. That is what will boost your event! 

Of course, this is just the theory. It's up to you to be creative and to respect this viral code.

Hope you enjoyed reading this - feel free to comment on our Twitter, Linkedin or Instagram! 

Written by Laurent Lootens - Lapin Quotidien, owner and Founder of Lapin Quotidien and So-Phi.