CHARLEROI BUSINESS EVENT
Revival Event at Ancient Caterpillar
Charleroi is a region in Belgium that has a hard time in terms of economics and social developments. When Caterpillar left the Charleroi region, the damage was huge. Charleroi asked us to create a concept to symbolize Revival. Because this region has huge potential. A hungry population, centrally located in Europe, with an airport and a tradition of industry... We managed to express this traditional DNA, in combination with a clear vision for the future.