De Persgroep Advertising
Summerhouse Event - The Future of Advertising and Marketing
When you organise 1 big event for 500 people, the chance of creating solid personal relationships with every guest, is impossible. Yet, that is what De Persgroep Advertising wanted to achieve. In competition with a couple of other agencies, we had a rebel idea. Stop organizing that once in a year big event in Brussels. And let's create a Summerhouse in Knokke in August for 2 weeks. And every day, we would invite a small group of people to talk about their desires and goals. And to create personal relationships. Guess what? It was a huge success. And we repeated this concept multiple times!
