De Persgroep Advertising
REHAB - The Hangover Event in a Unique Villa Knokke
The day after the CCB Awards, we had the idea of creating a "Hangover" event for the main sponsor, De Persgroep Advertising. The guests were the Mad Men of advertising. And we know these guys are hard to impress. So we found a unique artistic and lightly pornographic private mansion in Knokke. We used this setting to create our rehab centre for the hungover mad men and women. Entering in a wheelchair, welcomed by sexy nurses and cured with premium cocktails by The Pharmacy. People loved this concept, full of surprises and naughty stories...
