Porsche Centre Knokke

Launch of the New 911

The 911 is an iconic subbrand within the Porsche brand. It is the crown jewel of Porsche. That is why Lapin Quotidien developed a concept around that crown jewel. For the launch of the new car, we created a jewel box. This one would open up, during the reveal. As if you would do a wedding proposal. The 700 VIP attendees all said "I do", when they saw the amazing reveal.